Toki Tover Dot Com

Hey people, today I received this email from GRN support about a video Mark Hoverson did for his, and my, mentor Jim Rohn. This struck me as sheer fate that I got this email today… because earlier I was actually listening to Jim Rohn’s “The Day That Turns Your Life Around” cd product. I actually have the mp3’s of it on my nano… BUT as I was listening to this, I was taking down notes feverishly… like always… I love Jim Rohn.

Well, I get home and watch this tribute by Mark and his quotes that made a difference in his life, were a mirror of my own. Its amazing how you can surround yourself with someone or people that are or are on the same path as you… Its so vital that you surround yourself with people you want to emulate and learn from. Like Mark says, “Wake up to geniuses!” I am always listening to Jim Rohn, Tony Robbins, Mark or Jonathan Budd every morning… it truly sets the day in a positive light.

You can check out the video that Mark did here – Jim Rohn Tribute. < I don’t know how long he will have this up so watch it before he takes it down.

Have a great day people!

P.S. Here is the email that GRN sent out:

A person note from GRN member Mark Hoverson…

When I was in my late teenage years,
and I was just “curious” about business,
I bumped into a quote that changed my
life forever. I traced that quote back its
author. And began to study what this man
taught about lifestyle and profits.

Well, early this year, that dear multi-millionaire
mentor of mine died. So, I put together
a 33-minute tribute training in his honor.

It is fast-paced. Full of important lessons that
assisted me in totally transforming my lifestyle
and income through Global Resorts. This will
become an important piece in your 90-day
Renaissance strategy.

Carve out 33-minutes of zero-distraction. Take
out your journal and pen. And I think you will
absolutely love the treasury of wisdom this
legendary leader has left us:

http://www.webinar1000.com/jim-rohn.html

To your success,
Mark Hoverson

Let’s begin by saying that most people are sucked into the world of following what your parents did. Meaning, when you are a child, put a dream in your head to be what ever it is you want… a fireman, or a ballerina… then go to school and find out that you are not good enough, so make sure you study real hard so when you grow up you can go to college for too many years, rack up tremendous loans and walk away with a piece of paper, no job and living back with your parents.

Becoming a specialist in any high paying field often requires a lot of education, hours in an internship and a fortune in student loans to repay. Years are spent in preparation to be in an industry that will give the ’specialist’ the income they want. Starting a network marketing business won’t hand you a degree to hang on your wall, but it will give you peace of mind from financial stress and the freedom to work when you want to.  You don’t have to spend years sitting in a desk followed by more years of practicing to be what you’d like to achieve someday. In the online industry, your goal of wanting your own business is reached the moment you sign up.

Unlike student loans that you’ll pay for until you’re old and gray, the start up costs for owning your own network marketing business is affordable. You can find programs that will fit any budget and passion, which is highly important. Plus, you can find companies that have products ready for you to sell and some of them will even send these products directly to your customers. That way, you don’t have to keep track of inventory or worry about getting to the post office to ship any packages.

Though any type of personality can get into network marketing, for people who are extroverts, know how to motivate people and have some beginning capital for advertising, the income level can reach the pinnacle very quickly. If you’re not an organized person by nature, knowing how to keep accurate records might discourage you. If you’re shy, it might be harder to talk to people, but those are both problems that can be overcome with the right training. You don’t want to let something simple like that hold you back – not with all that you stand to gain.

Another upside of running your own online business is that if you’ve never done any type of business on your own and don’t know what a business plan is, the company you join will always effectively have this education taken care of. They will offer a website, training companies for you to utilize, and weekly coaching to get you started. The company should show you how to put everything into practice. It’s not like graduation from college where all of a sudden you’re left hanging on your own. They want you to succeed because your success is their success.

Society is moving in the online direction and more people are coming online looking for a way out of their day job’s that they hate… it is YOUR job to make sure you put yourself in front of them with what is you have to offer and help them achieve their financial goals. It is not about you, it is about giving all that you know and are to helping out every person that you come in contact with regardless if you get anything out of it…

For myself, in my own experience, when I first came into this industry… I was focused on creating wealth.

Focused on what can I get and how much money can I make… focusing on all these external things, and it made me attached to the outcome of what I was doing.  So if I was talking to a prospect, and let’s say something didn’t turn out the way I thought it should have, or they didn’t join me in business — I would get emotionally… well, a little upset.  You know, “why did that happen?”, “how come this person didn’t join me?”, or “what did I do wrong?” and kind of always grasping for something, always needing something to make me successful, or to make me happy, or to make me fulfilled. I think that that’s one of the things that so many people, when they first come into this industry, really don’t understand… is that you have to be detached from the outcome.

I hope that definitely covers the importance of really detaching… and again, that feel behind the message of ‘letting go’… of having it not be the outcome that we’re after. Because here we are in an industry where everything happens based on recruiting and all these people coming into your business, and here we are asking you to “Hey, let it all go!  Just let it go!  Don’t worry about it!”.  And when you do that, it’ll happen so much more!  But the cool thing about language, is that language makes the most sense in total paradoxes, I’ve really found that.  You might have heard the expression that you have to ’surrender to gain freedom’, you have to let go to really ‘have it all’.  And that if you hang on to everything really tight, you really don’t have anything at all, because it’s all so flimsy; it can be taken from us at any point at any time, anyway.

I hope all of you were really just freeing yourself more by listening and NOT being attached to the outcomes so that you can really just focus on the joy, what’s really going on here, and know that if I’m just doing things right–and I’m just coming from a place of confidence and empowerment within myself–it’s just very natural that people are going to be attracted to me and want to do business with me and want to work with me, and that when I’m communicating value to people, they’re going to see it and want to reciprocate with partnering up…

So like I said in the video, leave your comments below and let me know what you think OR don’t think…!

Take care everyone,

Toki Tover

Ok, so what are the steps to growing a relationship…

You have to realize that marketing, good marketing, is all about relationship building. The business is about relationship building. And it’s same as any other relationship, romantic or family. We’re all humans, and we all interactively relate in the same way. Business is not some foreign thing that steps outside the realm. Making money is not outside the realm of making children, and making lives, and making romance. It’s all the same thing. And in business it’s all very, very driven by relationships. That’s what business is.

4 Steps To Growing A Relationship

So, what are the 4 steps to growing a relationship? A business relationship, I will be specific. But if you can take these same steps and apply to any relationship… romance, all apply to romance. You’ll find out it all ties up into the same knots.

1. Your first step in business is having a target.

To build a good relationship you have to find the right person to do your business with. You have to find a person looking for exactly what you have to offer, a person that is able to… they want what you have, they can afford what you have, and they’re gonna believe that you have it, right. Those are your three obstacles that you want , so your target audience has to have it. Whatever it is, they have to have a problem you can solve, they have to be able to afford whatever product or service you’re gonna offer, and they need to really be captured. The need to be looking, actively seeking what it is that you’re offering. That’s your target. So now, you wouldn’t go out and wouldn’t be blind, right, it would be no different that dating. You have a very specific target. You’re not gonna just date anyone anytime anywhere, you have this very specific kind of list of a person that is gonna work for you, and again, it’s the same way with your business.

Be specific, I mean, what’s gonna work for you? Be specific on who you should be doing business with. And you can even be thinking of it on a personal level… see what kind of background do you come from. Are you from a sales background? Well yeah, tap in more people in sales. Because you’re gonna feel their pain. If the person is out there in sales, and you came into this business from sales, you’re gonna feel their pain. You’re gonna know exactly where their problems are, so you can point them out, and you’re gonna know exactly how to solve them, because you’ve solved them yourself by becoming involved in a business. So again, be thinking about that all the time as you pick target audience. But if you don’t target you’re not gonna ever, ever drive the kind of 5-6 thousand a month income that you’re seeking.

Because targeting is step 1, and it is the most… I mean, they’re all important steps, but it’s one of the more important steps.

2. The next step in building a relationship is really you go to the inquiry faze.

This is somewhere to channel to the dating faze, asking someone out for a date, right. You wouldn’t walk out to someone on the sidewalk and say “Hey, my name’s Bobby. Wanna get married?” And they would run, they would be like “Oh, that’s really fast.” You got to treat your inquiry. You just need to be romanced, they need to wine and dine, they need to learn a lot about what you do, because you have to sell them on you, you got to sell them on your business, sell them an opportunity, right? So it’s the inquiry stage, and all you want in the inquiry stage is still making an offer, right? Just like the dating phase, you wouldn’t be seeing an offer, you wanna go have coffee. If the guy looks at a girlfriend five years and never asks her to coffee, he’s never gonna move to the other three stages, and certainly is not gonna be paid at the end of the deal, and he’s not walking down the isle. He’s got to make an offer. And the offer to be very simple. “You wanna cup of coffee? If you want one, I’ll buy you one.” There’s the trade, right? I’ll give you the coffee, and you give me your time, it’s just very simple.

So, it’s always an offer that drives everything. So when you’re in there, and you’re in the inquiry phase, even on your website you get the information. You say, “OK, I’m willing to give you a lot of information about what I do, about my business, about me, but I need you to give me information about you, so I can continually market to you and bring you into my sales funnel.” So, it’s a simple offer, right. There is a lead capture on your website. Very simple offer, you give me your name and I give you a free report. There’s a little trade. And again, as an inquiry, you wouldn’t wanna say to them, “I want your name, your address, your social security number, I need to know where you live.” That wouldn’t be an inquiry. That would be a commitment that you guys are now in relationship. People don’t commit early on in the game at any type of relationship. No matter how hot you are, now matter how interesting you are, no matter what you do, no matter how great your business is, I mean, even if there is a million dollars on the other end, no one is gonna commit to you the first time they meet you. So don’t ask for commitment. Ask for an inquiry. Give it a little exchange, do some wining and dining and don’t be concerned with trying to hit too hard.

3. Your third phase in growing a relationship is when you inquire, you wine and dine, you decide that they are gonna be a customer.

This person is gonna actually come with you and they’re gonna do business with you. So this becomes the girl that now you’ve gone on several dates with and she’s become your girlfriend, OK. She’s not marrying you, you know, you guys are not making a baby tonight, she’s just your girlfriend, OK, she’s actually committed on a certain level that she’ll date no one else but you, right? Same thing with the customer. Someone comes into your business, you wine and dine, you’ve done your work and you guys have great exchanges, and everyone likes what’s happening. And now they actually spend money with you. Or they give you a good chunk of their time. Either one is relevant to being a customer, right? So, they give you time, they give you money, they give you energy. All of that means they are customer.

I mean, I consider someone that has given me 1 dollar a customer just to see where my boundaries are in terms of customers. Ok, so, what that means is that they’re doing business with you. They like what you’ve done enough that they want to put themselves on the line and invest in you a little bit, OK? You’re not done there, just cause they bought one product, just because they came along, this is actually where it gets good. This is actually where you are taking a dating situation to marriage and the family and growing old together on the front porch, right? It’s a whole lot meaningful if you move down the trail. Your customer becomes meaningful when you take them to the next step in your relationship…

which is considered… it’s a love story…

4. It’s when they become a fan.

It’s when everything you do, they take part in. Everything that you do means so much to them, you deliver so much value to them¸ through your business that they want to take part at the next level. And because you do that, you create what’s called the love story. And you create really-really loyal customers. They will go nowhere else. You see brand shoppers, right? The people that go back to the Mercedes dealership every single year because it is a luxury car and those guys are not waiting for it to get old and outdated, every couple of years, every five years, every year, depending on how aggressive they are, they go back and they get a new car. And you know what? They buy from the same guy who sold them the first car. They buy the same type of car. They are loyal to Mercedes, they are loyal to their salesman, and that is a real relationship.

Because now they have a love story with that car. That car has more meaning to them, their business had way more meaning profitability for the salesman, because you know, every single year Sue and Bob are gonna come in and put an extra 30k in his pocket because they are gonna get a car they are in love with again and again and again, right? So going from customer to fan is a real big part in your marketing, and to become master marketer, that’s when you become the master marketer.

You can be a great marketer and drive lots of targeted people to your website and turn them into customers, because they buy your first product. But you are not a master marketer until you are a Pro at a customer to fan transitioning. Until you are a pro at taking anybody that touches your business and turn them into raving, raving lunatic fans that can’t live without you, can’t live without what you offer. If you haven’t done that, you’re not a master marketer yet, because that is where the real value is delivered in business, first of all in your profitability, and second in your customer experience. So it just gets better for both of you guys, just like marriage gets better. It just gets better if you keep building on it. If you do one sale, one customer, if you real hit and run, you’ll never have the kind of business that allows you to, you know, have that warm buddy feeling. And it also allows you to take big sacks of warm buddy money to the bank at the same time. It’s kind of a great deal. It’s just better on both ends. So, you’ve got to work on all four steps, you got to do all four steps, and to be a master marketer, customer to fan is where you keep everything at.

Let me know what you guys think by leaving a comment below! Keep it real people…

So, you’re determined to become a master marketer… you want control of your income, you wanna grow a business, you’re determined to be an entrepreneur, you don’t want to ever chase people, you want to drive people to you, right? You know exactly why you’re doing it, right?

Entrepreneurial Mindset

Your first tool is gonna be an entrepreneurial mindset. And it’s really important, it’s a way of thinking, it’s a way of seeing things. It’s completely different than the mind set you would have prior to being an entrepreneur. I’d say my own mindset grows all the time. I’m continually evolving, there’s time’s I’m definitely still on the path, there’s times that I’m amazed at what I wouldn’t even do a year ago in the same situation. And you’re gonna find that your mind set as an entrepreneur is very crucial to successful marketing. The more you can think as an entrepreneur, the more you can take certain concepts and really wrap yourself around them, the easier it is gonna be to succeed in business, and the easier it’s gonna be to draw people to you. So let’s just talk about to the key to your entrepreneurial mindset. I think that there’s so many things that are key to having the right mindset as an entrepreneur, but there’s something that applies just to marketing, I think there are things that are important, and it applies to all aspects of your business and you’re gonna see them over and over again, but in marketing these are really mindset things that you really need to wrap yourself around. First of all, you need to focus always on progress, not perfection. You can’t come in and expect to be a master immediately, and you can’t come in and expect to have rock star results, or to have the perfect lead, a perfect sale and a perfect customer. They don’t even exist.

Direct Response Strategies

The second tool that you’re gonna want to really acquire as a master marketer, and this is kind of harder bit, all right, this is the road means the road, is direct response strategies. Now when I say direct response strategies, when I’m talking about there is the ability to do sales driven marketing, right, where everything is designed to get people to take action. Everything is designed to close deals, everything is designed to drive your business forward. Because obviously a lot of people standing around staring at your business really know what you are trying to do: you’re trying to deliver the results, you’re trying to deliver value. And for that to happen, people have to become involved with your business. They need to buy your product, they need to buy your services, they need to get the benefits of what it is you have to offer, and the only way they’re gonna do that is if they buy something and you guys start a relationship. So, it’s a really big deal that you’re driving action all the time and it’s sales driven marketing.

It’s then mostly, like CCPro, but that is what direct response is, direct response is sales driven. It’s driven for profit where people… Anybody that’s a millionaire, anybody that you see out there, any entrepreneur that you see from Bill Gates all the way down, is completely experienced in direct response marketing. And again, they’re doing it all over the place. Any time someone buys something, it’s a result of a direct response marketing. And again, when you open eBay, I can give you a good example of the differences. In traditional marketing, you would open up a magazine and would see a Mercedes right on the page. And it’s really pretty, and it’s meant to give you meaning. You see the car, you see a European highway, you’re getting a feel of what a Mercedes is. They differ when you go to the dealership and there’s a tag on that car. There’s a price, there’s a payment plan, everything is set up for you to buy that car, ok, no one wants you to be gawking at it in the magazine any more, because the idea is that you get behind the wheel and you drive a Mercedes away. That is direct response marketing, and it’s best, right there.

The difference between a magazine article that is very fluffy, and makes you feel good, and you get the vibe that you certainly want that car, and the dealership that closes the deal. The dealer’s not there for you to walk by and drive by and look, he’s got big numbers, he’s giving you lease options, he’s, you know… You walk on the lot, and he’s trying to sell you a car. Because of course you are not ever gonna really get what a Mercedes is until you get inside. We all know that that’s the deal with the luxury car. They all are great in the magazine ad, but they are luxury cars for a reason, when you get inside and drive one away, you understand the price tag. So, the dealer understands that. The dealer understands that Mercedes need to be sold, put on the streets, and that’s what direct response does, direct response moods, direct response sells, direct response is very profit-driven, very revenue-driven. It’s definitely the way to really take on your marketing, to make the kind of profits and income that you set yourself up for.

Technical Expertise

The last thing, and I think this is really important that we put this as a tool in a master marketer’s tools, so to speak, is technical expertise. And a lot of people will shy away from this, and a lot of people will wish that I wouldn’t even say it, that it wasn’t true, it wasn’t true that you had to learn anything technical because it’s so hard, right? But the technical set is actually really easy. It seems the thing that intimidates people the most, but it’s really not. The technical expertise, and an example would be, you know, understanding how to get on to a computer and getting to a web browser, and go on to Google, and use keywords, right. This is all very technical things, but you have to have a basic understanding of them to really grasp what you’re doing with your marketing. If it’s direct mail, you need to understand things like postcard printing, you need to understand what the direct mail is, who sells those names, and what a good price would be for those names, right?

But understand that there’s a level, there’s a layer of technical expertise, but it’s no different from driving a car, right… I mean, you can’t drive a car unless you know how to shift gears, at least you have to learn how to turn signals, we all have to do it, right? Start, stop, what are traffic signals, what do the signs mean, you know, when you turn your headlights on… it’s all second nature to you now, because you drive a car every day. Marketing is the exact same way. The technical end of it is very much like driving a car. It’s gonna feel really bumpy and really boring to you at first, but you get an understanding of it it’s gonna be second nature. But the technical expertise is a really big part, especially in internet marketing.

I mean, when you are determined to become and internet marketer, which of course right now is like the gold rush… there’s the ton of money to be made on the internet, and there’s billions of people every day searching for things and looking to buy things, and there’s these billions of dollars out there waiting on the net to be made, all the time. So of course you want a part of that pie, and to have it, there is a technical element, but don’t let it intimidate you and just a heads up for all you guys that are really getting a feel for marketing… you have to have the entrepreneur mindset, and you have to understand direct response strategies, and you should have a really good feel for the technical end of things.

But again, if the technical things are too overwhelming, there are times when that is the only portion of it that you can really outsource, so for those of you that are really feeling a little challenged, technically, you can always outsource some of the technical things, but you really can’t outsource the mindset or the strategies, they are really what makes the direct sales marketing work. But again, there is a level to that, I think a lot of people really shy away and for you to tell people that they do need to get familiar with certain vocabulary, certain terms, certain techniques… I think that they are really gonna help them as a marketer.

I mean, you just move and shake, right, you just get out there, you do the best you can. You focus on progress, not perfection. One percent improvement every day gives you a 100% in a hundred days. You don’t have to be black and white in the whole thought, you just really need to be progressed. You need to be taking action, taking steps, making movement, and seeing movement on all other levels, see movement in your own time and energy, movement in your sales and income as a result, movement in your growth and terms of expertise. It’s just all slow, very gradual, but really let the progress happen, don’t let perfection hold you back from taking action, because you will never get there.

No one starts out perfect, everything starts out on the bottom end. You’re not gonna come out like a rock star, and don’t expect to. Another thing, it’s really key, is fail-fail-fail. Realize that in marketing, like everything else, like relationships, I mean come on, we’ve all dated and this is just how life is, right? You’re going to have some failures. You’re gonna build your first time. I mean, most people fail the first time they do anything. The very first time you fail, right? You fail when you go out on a bike and you fall and you ding yourself, I mean, I had training wheels and a helmet, and I was like “Gosh, this is really challenging.”

If you’ve never done it before, expect to fail. It’s not a huge deal, just plan on learning something from your experience, seek really good mentors. The best thing you can do, and I do this myself all the time, is find people that are where you wanna be. People that absolutely have the kind of results that you wanna have. I have been really fortunate to be a part of a TRIBE full of like minded people that are on the same mission I am. I met them through a weekend workshop for our PPC mastermind group I am a part of… And that made me feel really good. You need to look at that, look at my marketing, when I send you a sales page, when you go to my web page. Pay attention to… look for people who really can get you where you wanna go. And again, you know, all the time you’ve been looking for mentors, the way to find them is that they have the results you want, and then find out exactly, step by step, how they got these results, and follow very closely.

Celebrate Your Success

The third thing you really wanna keep in mind, and this one is so important, this will change your life if you don’t know how to do it, is you need to celebrate your successes. You have to celebrate any success along the way, and I’m being serious about success here, in terms of, don’t you celebrate your first 30,000 dollar month? I’m talking about celebrate your first sale. Celebrate your first lead. Celebrate your first time that you’ve actually leaned in and got yourself a Google account if you did that. Celebrate signing up for a business. Celebrate quitting your job and deciding that you’re going to be an entrepreneur. Celebrate the smallest things, and when I say celebrate, write them down. I mean, keep track of them. If you ever have a day or you feel whooped, like I gave you a hundred goals for a week, and we talk about some strategies that you’ve never implemented. I’ll tell you right now, the hardest one is probably pay per click. So, I get you into a strategy, just so you guys know again, as far as it goes, the hardest strategies to learn will yield you the most money in the end. So, there’s always the gold at the end of the rainbow.

So I show you something like PPC, it might take you a while to get, you might give it a lot of hours and you still might end up saying “Jeez, could this be any trickier?” When you’re having those moments, go back and make a list of all the small things you’ve done to get right here. You know, select the keywords: you wrote that copy, you opened the Google account, you got my training calls, you took notes, you got involved in Carbon Copy Pro, you have a website set up, you’re live on the internet. I mean, make sure that you’re really good to yourself in terms of celebrating those small successes. Because it really is the small successes that add up, and the small things aren’t small, because every time you take a step, you’re stepping through fear, and barriers, and all those things. Even if it’s small step, it doesn’t matter how small it is, you’re still stepping through all the obstacles that would keep you from success if you weren’t willing to do it. If you didn’t take those small steps, success would never find you. That’s one thing I will tell you as my coaching student… “you’re gonna find success. It’s not gonna find you. It’s not gonna come knock on your door and say “Hey, I’m success, and multimillionaire, and I’m happy to meet you, here I am in your living room, happy we could hook up.” It’s not gonna work like that. You’re gonna have to go out, and you’re gonna hit the trail, and you’re gonna find success, OK, it’s not gonna find you.

So, celebrate your ability to do and work on these 4 things every single day and I promise you, your mind will shift and you will begin to see the world in a different light… and your skill-sets will flourish as a result.