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Ok, so what are the steps to growing a relationship…

You have to realize that marketing, good marketing, is all about relationship building. The business is about relationship building. And it’s same as any other relationship, romantic or family. We’re all humans, and we all interactively relate in the same way. Business is not some foreign thing that steps outside the realm. Making money is not outside the realm of making children, and making lives, and making romance. It’s all the same thing. And in business it’s all very, very driven by relationships. That’s what business is.

4 Steps To Growing A Relationship

So, what are the 4 steps to growing a relationship? A business relationship, I will be specific. But if you can take these same steps and apply to any relationship… romance, all apply to romance. You’ll find out it all ties up into the same knots.

1. Your first step in business is having a target.

To build a good relationship you have to find the right person to do your business with. You have to find a person looking for exactly what you have to offer, a person that is able to… they want what you have, they can afford what you have, and they’re gonna believe that you have it, right. Those are your three obstacles that you want , so your target audience has to have it. Whatever it is, they have to have a problem you can solve, they have to be able to afford whatever product or service you’re gonna offer, and they need to really be captured. The need to be looking, actively seeking what it is that you’re offering. That’s your target. So now, you wouldn’t go out and wouldn’t be blind, right, it would be no different that dating. You have a very specific target. You’re not gonna just date anyone anytime anywhere, you have this very specific kind of list of a person that is gonna work for you, and again, it’s the same way with your business.

Be specific, I mean, what’s gonna work for you? Be specific on who you should be doing business with. And you can even be thinking of it on a personal level… see what kind of background do you come from. Are you from a sales background? Well yeah, tap in more people in sales. Because you’re gonna feel their pain. If the person is out there in sales, and you came into this business from sales, you’re gonna feel their pain. You’re gonna know exactly where their problems are, so you can point them out, and you’re gonna know exactly how to solve them, because you’ve solved them yourself by becoming involved in a business. So again, be thinking about that all the time as you pick target audience. But if you don’t target you’re not gonna ever, ever drive the kind of 5-6 thousand a month income that you’re seeking.

Because targeting is step 1, and it is the most… I mean, they’re all important steps, but it’s one of the more important steps.

2. The next step in building a relationship is really you go to the inquiry faze.

This is somewhere to channel to the dating faze, asking someone out for a date, right. You wouldn’t walk out to someone on the sidewalk and say “Hey, my name’s Bobby. Wanna get married?” And they would run, they would be like “Oh, that’s really fast.” You got to treat your inquiry. You just need to be romanced, they need to wine and dine, they need to learn a lot about what you do, because you have to sell them on you, you got to sell them on your business, sell them an opportunity, right? So it’s the inquiry stage, and all you want in the inquiry stage is still making an offer, right? Just like the dating phase, you wouldn’t be seeing an offer, you wanna go have coffee. If the guy looks at a girlfriend five years and never asks her to coffee, he’s never gonna move to the other three stages, and certainly is not gonna be paid at the end of the deal, and he’s not walking down the isle. He’s got to make an offer. And the offer to be very simple. “You wanna cup of coffee? If you want one, I’ll buy you one.” There’s the trade, right? I’ll give you the coffee, and you give me your time, it’s just very simple.

So, it’s always an offer that drives everything. So when you’re in there, and you’re in the inquiry phase, even on your website you get the information. You say, “OK, I’m willing to give you a lot of information about what I do, about my business, about me, but I need you to give me information about you, so I can continually market to you and bring you into my sales funnel.” So, it’s a simple offer, right. There is a lead capture on your website. Very simple offer, you give me your name and I give you a free report. There’s a little trade. And again, as an inquiry, you wouldn’t wanna say to them, “I want your name, your address, your social security number, I need to know where you live.” That wouldn’t be an inquiry. That would be a commitment that you guys are now in relationship. People don’t commit early on in the game at any type of relationship. No matter how hot you are, now matter how interesting you are, no matter what you do, no matter how great your business is, I mean, even if there is a million dollars on the other end, no one is gonna commit to you the first time they meet you. So don’t ask for commitment. Ask for an inquiry. Give it a little exchange, do some wining and dining and don’t be concerned with trying to hit too hard.

3. Your third phase in growing a relationship is when you inquire, you wine and dine, you decide that they are gonna be a customer.

This person is gonna actually come with you and they’re gonna do business with you. So this becomes the girl that now you’ve gone on several dates with and she’s become your girlfriend, OK. She’s not marrying you, you know, you guys are not making a baby tonight, she’s just your girlfriend, OK, she’s actually committed on a certain level that she’ll date no one else but you, right? Same thing with the customer. Someone comes into your business, you wine and dine, you’ve done your work and you guys have great exchanges, and everyone likes what’s happening. And now they actually spend money with you. Or they give you a good chunk of their time. Either one is relevant to being a customer, right? So, they give you time, they give you money, they give you energy. All of that means they are customer.

I mean, I consider someone that has given me 1 dollar a customer just to see where my boundaries are in terms of customers. Ok, so, what that means is that they’re doing business with you. They like what you’ve done enough that they want to put themselves on the line and invest in you a little bit, OK? You’re not done there, just cause they bought one product, just because they came along, this is actually where it gets good. This is actually where you are taking a dating situation to marriage and the family and growing old together on the front porch, right? It’s a whole lot meaningful if you move down the trail. Your customer becomes meaningful when you take them to the next step in your relationship…

which is considered… it’s a love story…

4. It’s when they become a fan.

It’s when everything you do, they take part in. Everything that you do means so much to them, you deliver so much value to them¸ through your business that they want to take part at the next level. And because you do that, you create what’s called the love story. And you create really-really loyal customers. They will go nowhere else. You see brand shoppers, right? The people that go back to the Mercedes dealership every single year because it is a luxury car and those guys are not waiting for it to get old and outdated, every couple of years, every five years, every year, depending on how aggressive they are, they go back and they get a new car. And you know what? They buy from the same guy who sold them the first car. They buy the same type of car. They are loyal to Mercedes, they are loyal to their salesman, and that is a real relationship.

Because now they have a love story with that car. That car has more meaning to them, their business had way more meaning profitability for the salesman, because you know, every single year Sue and Bob are gonna come in and put an extra 30k in his pocket because they are gonna get a car they are in love with again and again and again, right? So going from customer to fan is a real big part in your marketing, and to become master marketer, that’s when you become the master marketer.

You can be a great marketer and drive lots of targeted people to your website and turn them into customers, because they buy your first product. But you are not a master marketer until you are a Pro at a customer to fan transitioning. Until you are a pro at taking anybody that touches your business and turn them into raving, raving lunatic fans that can’t live without you, can’t live without what you offer. If you haven’t done that, you’re not a master marketer yet, because that is where the real value is delivered in business, first of all in your profitability, and second in your customer experience. So it just gets better for both of you guys, just like marriage gets better. It just gets better if you keep building on it. If you do one sale, one customer, if you real hit and run, you’ll never have the kind of business that allows you to, you know, have that warm buddy feeling. And it also allows you to take big sacks of warm buddy money to the bank at the same time. It’s kind of a great deal. It’s just better on both ends. So, you’ve got to work on all four steps, you got to do all four steps, and to be a master marketer, customer to fan is where you keep everything at.

Let me know what you guys think by leaving a comment below! Keep it real people…