www.TokiTover.com | A Revolutionary Blog For Modern Day " Just Do You" People…

So, you’re determined to become a master marketer… you want control of your income, you wanna grow a business, you’re determined to be an entrepreneur, you don’t want to ever chase people, you want to drive people to you, right? You know exactly why you’re doing it, right?

Entrepreneurial Mindset

Your first tool is gonna be an entrepreneurial mindset. And it’s really important, it’s a way of thinking, it’s a way of seeing things. It’s completely different than the mind set you would have prior to being an entrepreneur. I’d say my own mindset grows all the time. I’m continually evolving, there’s time’s I’m definitely still on the path, there’s times that I’m amazed at what I wouldn’t even do a year ago in the same situation. And you’re gonna find that your mind set as an entrepreneur is very crucial to successful marketing. The more you can think as an entrepreneur, the more you can take certain concepts and really wrap yourself around them, the easier it is gonna be to succeed in business, and the easier it’s gonna be to draw people to you. So let’s just talk about to the key to your entrepreneurial mindset. I think that there’s so many things that are key to having the right mindset as an entrepreneur, but there’s something that applies just to marketing, I think there are things that are important, and it applies to all aspects of your business and you’re gonna see them over and over again, but in marketing these are really mindset things that you really need to wrap yourself around. First of all, you need to focus always on progress, not perfection. You can’t come in and expect to be a master immediately, and you can’t come in and expect to have rock star results, or to have the perfect lead, a perfect sale and a perfect customer. They don’t even exist.

Direct Response Strategies

The second tool that you’re gonna want to really acquire as a master marketer, and this is kind of harder bit, all right, this is the road means the road, is direct response strategies. Now when I say direct response strategies, when I’m talking about there is the ability to do sales driven marketing, right, where everything is designed to get people to take action. Everything is designed to close deals, everything is designed to drive your business forward. Because obviously a lot of people standing around staring at your business really know what you are trying to do: you’re trying to deliver the results, you’re trying to deliver value. And for that to happen, people have to become involved with your business. They need to buy your product, they need to buy your services, they need to get the benefits of what it is you have to offer, and the only way they’re gonna do that is if they buy something and you guys start a relationship. So, it’s a really big deal that you’re driving action all the time and it’s sales driven marketing.

It’s then mostly, like CCPro, but that is what direct response is, direct response is sales driven. It’s driven for profit where people… Anybody that’s a millionaire, anybody that you see out there, any entrepreneur that you see from Bill Gates all the way down, is completely experienced in direct response marketing. And again, they’re doing it all over the place. Any time someone buys something, it’s a result of a direct response marketing. And again, when you open eBay, I can give you a good example of the differences. In traditional marketing, you would open up a magazine and would see a Mercedes right on the page. And it’s really pretty, and it’s meant to give you meaning. You see the car, you see a European highway, you’re getting a feel of what a Mercedes is. They differ when you go to the dealership and there’s a tag on that car. There’s a price, there’s a payment plan, everything is set up for you to buy that car, ok, no one wants you to be gawking at it in the magazine any more, because the idea is that you get behind the wheel and you drive a Mercedes away. That is direct response marketing, and it’s best, right there.

The difference between a magazine article that is very fluffy, and makes you feel good, and you get the vibe that you certainly want that car, and the dealership that closes the deal. The dealer’s not there for you to walk by and drive by and look, he’s got big numbers, he’s giving you lease options, he’s, you know… You walk on the lot, and he’s trying to sell you a car. Because of course you are not ever gonna really get what a Mercedes is until you get inside. We all know that that’s the deal with the luxury car. They all are great in the magazine ad, but they are luxury cars for a reason, when you get inside and drive one away, you understand the price tag. So, the dealer understands that. The dealer understands that Mercedes need to be sold, put on the streets, and that’s what direct response does, direct response moods, direct response sells, direct response is very profit-driven, very revenue-driven. It’s definitely the way to really take on your marketing, to make the kind of profits and income that you set yourself up for.

Technical Expertise

The last thing, and I think this is really important that we put this as a tool in a master marketer’s tools, so to speak, is technical expertise. And a lot of people will shy away from this, and a lot of people will wish that I wouldn’t even say it, that it wasn’t true, it wasn’t true that you had to learn anything technical because it’s so hard, right? But the technical set is actually really easy. It seems the thing that intimidates people the most, but it’s really not. The technical expertise, and an example would be, you know, understanding how to get on to a computer and getting to a web browser, and go on to Google, and use keywords, right. This is all very technical things, but you have to have a basic understanding of them to really grasp what you’re doing with your marketing. If it’s direct mail, you need to understand things like postcard printing, you need to understand what the direct mail is, who sells those names, and what a good price would be for those names, right?

But understand that there’s a level, there’s a layer of technical expertise, but it’s no different from driving a car, right… I mean, you can’t drive a car unless you know how to shift gears, at least you have to learn how to turn signals, we all have to do it, right? Start, stop, what are traffic signals, what do the signs mean, you know, when you turn your headlights on… it’s all second nature to you now, because you drive a car every day. Marketing is the exact same way. The technical end of it is very much like driving a car. It’s gonna feel really bumpy and really boring to you at first, but you get an understanding of it it’s gonna be second nature. But the technical expertise is a really big part, especially in internet marketing.

I mean, when you are determined to become and internet marketer, which of course right now is like the gold rush… there’s the ton of money to be made on the internet, and there’s billions of people every day searching for things and looking to buy things, and there’s these billions of dollars out there waiting on the net to be made, all the time. So of course you want a part of that pie, and to have it, there is a technical element, but don’t let it intimidate you and just a heads up for all you guys that are really getting a feel for marketing… you have to have the entrepreneur mindset, and you have to understand direct response strategies, and you should have a really good feel for the technical end of things.

But again, if the technical things are too overwhelming, there are times when that is the only portion of it that you can really outsource, so for those of you that are really feeling a little challenged, technically, you can always outsource some of the technical things, but you really can’t outsource the mindset or the strategies, they are really what makes the direct sales marketing work. But again, there is a level to that, I think a lot of people really shy away and for you to tell people that they do need to get familiar with certain vocabulary, certain terms, certain techniques… I think that they are really gonna help them as a marketer.

I mean, you just move and shake, right, you just get out there, you do the best you can. You focus on progress, not perfection. One percent improvement every day gives you a 100% in a hundred days. You don’t have to be black and white in the whole thought, you just really need to be progressed. You need to be taking action, taking steps, making movement, and seeing movement on all other levels, see movement in your own time and energy, movement in your sales and income as a result, movement in your growth and terms of expertise. It’s just all slow, very gradual, but really let the progress happen, don’t let perfection hold you back from taking action, because you will never get there.

No one starts out perfect, everything starts out on the bottom end. You’re not gonna come out like a rock star, and don’t expect to. Another thing, it’s really key, is fail-fail-fail. Realize that in marketing, like everything else, like relationships, I mean come on, we’ve all dated and this is just how life is, right? You’re going to have some failures. You’re gonna build your first time. I mean, most people fail the first time they do anything. The very first time you fail, right? You fail when you go out on a bike and you fall and you ding yourself, I mean, I had training wheels and a helmet, and I was like “Gosh, this is really challenging.”

If you’ve never done it before, expect to fail. It’s not a huge deal, just plan on learning something from your experience, seek really good mentors. The best thing you can do, and I do this myself all the time, is find people that are where you wanna be. People that absolutely have the kind of results that you wanna have. I have been really fortunate to be a part of a TRIBE full of like minded people that are on the same mission I am. I met them through a weekend workshop for our PPC mastermind group I am a part of… And that made me feel really good. You need to look at that, look at my marketing, when I send you a sales page, when you go to my web page. Pay attention to… look for people who really can get you where you wanna go. And again, you know, all the time you’ve been looking for mentors, the way to find them is that they have the results you want, and then find out exactly, step by step, how they got these results, and follow very closely.

Celebrate Your Success

The third thing you really wanna keep in mind, and this one is so important, this will change your life if you don’t know how to do it, is you need to celebrate your successes. You have to celebrate any success along the way, and I’m being serious about success here, in terms of, don’t you celebrate your first 30,000 dollar month? I’m talking about celebrate your first sale. Celebrate your first lead. Celebrate your first time that you’ve actually leaned in and got yourself a Google account if you did that. Celebrate signing up for a business. Celebrate quitting your job and deciding that you’re going to be an entrepreneur. Celebrate the smallest things, and when I say celebrate, write them down. I mean, keep track of them. If you ever have a day or you feel whooped, like I gave you a hundred goals for a week, and we talk about some strategies that you’ve never implemented. I’ll tell you right now, the hardest one is probably pay per click. So, I get you into a strategy, just so you guys know again, as far as it goes, the hardest strategies to learn will yield you the most money in the end. So, there’s always the gold at the end of the rainbow.

So I show you something like PPC, it might take you a while to get, you might give it a lot of hours and you still might end up saying “Jeez, could this be any trickier?” When you’re having those moments, go back and make a list of all the small things you’ve done to get right here. You know, select the keywords: you wrote that copy, you opened the Google account, you got my training calls, you took notes, you got involved in Carbon Copy Pro, you have a website set up, you’re live on the internet. I mean, make sure that you’re really good to yourself in terms of celebrating those small successes. Because it really is the small successes that add up, and the small things aren’t small, because every time you take a step, you’re stepping through fear, and barriers, and all those things. Even if it’s small step, it doesn’t matter how small it is, you’re still stepping through all the obstacles that would keep you from success if you weren’t willing to do it. If you didn’t take those small steps, success would never find you. That’s one thing I will tell you as my coaching student… “you’re gonna find success. It’s not gonna find you. It’s not gonna come knock on your door and say “Hey, I’m success, and multimillionaire, and I’m happy to meet you, here I am in your living room, happy we could hook up.” It’s not gonna work like that. You’re gonna have to go out, and you’re gonna hit the trail, and you’re gonna find success, OK, it’s not gonna find you.

So, celebrate your ability to do and work on these 4 things every single day and I promise you, your mind will shift and you will begin to see the world in a different light… and your skill-sets will flourish as a result.