Toki Tover Dot Com

In speaking with different people about where you are at in your business, you WILL get different opinions as to what they think you should be doing or to be focusing on. As I respect ALL the advice I receive from all my peers and fellow online friends, I still need to dig deep down and realize that I need to make my own decisions as to what it is I want to accomplish online. You might even have coaches who urge you to focus on one thing only, and there are coaches who understand your being multi-passionate, and encourage you to live your truth no matter how complicated and challenging it may seem.

Who do you think you should listen to?

YOURSELF of course! I know for me, my niche online is to teach people the ways of online marketing. From building that solid foundation for yourself to putting out creative marketing for creating your ultimate freedom in life. On the flip side, I also enjoy restoring and fixing all cars or trucks… so where should I focus? It would be a pity if I gave up on my promising multi-headed monster just because I’m too scared of taming it. I’ll give you 5 powerful tactics that will make that amazing creature of yours have it your way:

Where Should You Focus?

Having multiple passions is a precious gift you should handle very carefully. Transforming them all into a business may not be the best of ideas, so make sure you have done in-depth research on the existence of a market niche before taking any similar action. First, you need to figure out if this particular passion you’d like to convert into a business opportunity, could realistically generate profits. Would your programs and other offerings be in demand if you developed them on the basis of and around a certain passion? Whichever business you’re in, you’re in the marketing business as well. And, just as importantly, do people need or want this type of products and/or services? The hotter their desire, the higher the prices and fees you’ll be able to set.

Do You See The Big Picture Yet?

Various pieces of the puzzle will lie scattered on the ground for some time, then, after attentive observation, you’ll be able to see where each one of them should go clearly and confidently. The multiple faces of your mosaic will start combining and clicking into new amazing creations, and finally, the big picture will appear, with the core value and common denominator of your multi-faceted business telling your story and skyrocketing your personal brand. Be patient, and strive to get closer to the mesmerizing final result every single day – by brainstorming, observing, and staying open for new things to come.

What Are Your Unique Features?

Rather than seeing them as voracious time-eaters, think of your multiple passions as an invaluable advantage you have on the market. Make an effort to figure out the thin red line that’s connecting all the dots together, starting from your values, your deepest emotions linked to each of the passions, even your childhood memories. Because once you find your core, the one that everything you do revolves around, you’ll tap into a gold mine. Your unique features – your diamonds –will start shining like never before.

How To Reinforce Your Personal Brand?

Now that you’re aware of your unique features, it’s time to create products and services that will be just as unique. Think about how you could use the wide array of your knowledge to produce something truly remarkable. You see, your signature offerings should encompass bits and pieces of as many of your different passions as possible. This way you’ll find it easy to stand out from the rest of the professionals serving the same market you do, and take your personal brand to a whole new level.

Organize to the best of your abilities – and beyond

Managing a multi-faced business requires extraordinary organizational skills. If this is your weak spot, get help from a professional organizer, a coach, a mentor, whoever you’ll work best with. But do something! Staying up late to finish the zillionth project is neither healthy nor very productive. Set strict boundaries, single-task to get more done more quickly, concentrate on what you’re doing, and delegate, outsource or delete everything and anything that’s not done efficiently if done by you. Be the visionary, and hire people to support your growth.

For me, I always write down at the end of the day the things I need to do that will FORWARD my business. Any of the the tasks that will not forward my business, I completely outsource. Using sites such as: Scriptlance.com – Guru.com – Odesk.com or any other site like that to delegate the long tasks that you really don’t need to do yourself.

Tell me what YOUR focus is here in this online world and why you are doing it? Are you passionate about it?