Toki Tover Dot Com

Where is this blog going… Where I want it!

Anyway, I have been involved with a network marketing company for about a couple months now. I really do like the product as it involves me traveling with discounted resort weeks. The company is Global Resorts. Its like world class travel at WalMart prices.

In any case, the person I joined with is heavily involved with doing postcard marketing, amongst other online marketing… but postcards are his main gig. I did do one campaign of 3k and only received under 100 leads or so… I then did another campaign with a better list and received $700 on the front end ebook sales and 2 GRN sales which was $1500. By no means did I get back what I put in but I now have 2 team members to leverage off of. I know that there are MANY PPC affiliate marketers that hate this kind of thing but if I am making $ with it, more power to me and who cares what they might think.

Moving on to an article I found from Darren Salkheld on a deeper look into direct marketing:

“When we talk about direct business communications, one has to remember that it is not an entirely new aspect to talk about. To be specific, it used to persist in places like Assyrians, Babylonians and Persians making use of clay tablets and cuneiform’s inscriptions as far as history is concerned.

The West witnessed this particular aspect when colonial America had an acquaintance with the orders to England for reading materials tea etc, Stage Coach and Pony Express being the vehicles. It was in 1980s that Envelope Manufactures’ Conference displayed the first extant envelope Babylonian clay wrapper from the year 2000 B.C.

By 1860s firms started advertising their commodities using direct mail with informational circulars and handbills and this was accelerated after his arrival of penny postage in the realm of Lincoln administration. In fact, the invention of typewriter in 1867 was its backbone.

Thus, the journey began. It prompted letter shops like Business Address Co. of N.Y. (1880) and R.L. Polk & Co. (1890) to inaugurate. Behind the gradually increasing popularity of direct mail, even in getting qualified business leads, the users like National Cash Register Co and Burroughs Adding Machine Co. come into consideration. NCR’s John H. Patterson is a name of paramount significance in this regard.

Buckley-Dement, established in Chicago in 1905, was the company to begin offering innovative services to direct mail and this was established by Home J. Buckley, who invented the term of direct mail. Well, the boost was always there as NCR mailed, as far report, almost four million pieces of printed material.

As a step ahead, in 1921 Leonard J. Raymond set up Dickie-Raymond, a direct mail agency. Apart from these events, this was the time when other organizations like Direct Mail/Marketing Association was established signaling the genre of direct mail.

History and statistics speak volume for it that it was nowhere else than in a speech by Lester Wunderman to the Hundred Million Club where the term “direct marketing” came from. Wunderman could see eye to eye with the term “direct marketing” symbolizing advertising and buying as a single action and he said that it was more an appropriate term than ‘mail order selling’.

As a result of this, the term got into a rigorous use, especially in a speech al MIT on November 29, 1967.

Pete Hake is an integral part of it as he did alter the name The Reporter of Direct Mail into Direct Marketing Magazine in May 1968. From then on, the term “direct marketing” got its ladder to get higher broadening its scope and popularity. It has been a popular term in a large number of spheres, be it advertising, marketing, business circles, printing, electronic media, or academics. It is a preference of a large number of customers.

From 1917, Direct Mail Advertising Association has been moving on swiftly as it could grasp changes in industrial spheres. Things started becoming more popular and broader, especially when by 1973 it became Direct Mail/Marketing Association influenced largely by new media. However, it became the Direct Marketing Association in 1983 but the mail order was there as a glue.”