Toki Tover Dot Com

I try to do what works in a way that distinguishes itself from others when dealing with ezine articles. That’s an edge. That’s what gets attention. That’s what gets results.

You want to write your articles so people do not know what to expect… how your content will get your subscribers isn’t “obvious”. It’s not “in your face”. You know what I’m talking about. You can see some peeps coming at you from a mile away and you know for a fact what they’re up to. So the not “obvious” style of writing is non-invasive and it’s so subtle that it convinces people to click to your site without having to “sell” them on anything at all.

Here is an example…

You might offer a mini-course entitled, “5 Ways to Lose Weight While You Eat”. You’d also write an ezine article entitled, “Top 7 Free Weight Loss Tips and Resources” to promote it. Guess what’s listed as one of those top 7 resources. Your free mini-course! Listen to me, everyone loves free stuff… no doubt about it. Especially free stuff related to something we’ve already shown an interest in. When you put together an ezine article that reveals 5-10 really useful free “resources”, you’ll see results from the article. Simple.

Now, putting together an ezine article like this is incredibly easy to do. There are three simple steps that I want to let you in on…

1. DETERMINE

Obviously, the process begins with determining which resources you’ll be mentioning in your article. They can be a combination of newsletters, blogs, audios, videos, reports, mini-courses, tools, services, membership sites, archive sites, information portals, etc. Anything that’s “free” and “useful” that is related to the specific topic of your article is good to mention. I recommend that you limit it to 7 or less resources so your own resource doesn’t get lost amongst the chaos. Of course, place your resource as the first resource on the list.

2. DESCRIBE

Share 3 or 4 sentences for each of the resources, describing what the resource is and how to access it. Pass on any useful tips that you’ve personally found beneficial in using the resource or any special instructions (I.E. passwords, links to click on, etc.) for accessing. Hint: Make your own resource sound particularly useful! Always provide a clickable link so subscribers can easily go to the resource locations.

3. DISTRIBUTE

After you’ve entitled, proofread, edited and added a resource box to the article, publish it as you would any other article. Submit it to all the social media sites, as a announcement lists and content directories. Publish it to your own list. Post it to your web site or blog. Go through the normal steps you’d use to distribute any of your ezine articles.

See how this works? It really is an incredible way to get free traffic to your opt-in page and, ultimately, get more people to join your list.