Toki Tover Dot Com

Instead of identifying niches, identify target audiences or markets… Instead of finding a niche, creating an offer for it, then rushing off to another niche…

Find a target audience and build your business around a core group of subscribers, customers, affiliates and partners by offering multiple offers. You don’t need a gazillion niches to make a fortune online. You need one good target audience.

Instead of looking for tiny niches, you look for larger target audiences and feed them multiple, highly related offers.

The idea here is to find customers who make repeated purchases from you.

Let me give you an example: “Golf” – (Just because Tiger Woods seems to be the person to poke fun at these days…

Golf is a billion dollar industry. There are literally millions of potential customers out there who are looking to be the best golf player or better your golf swing.

So, let’s say that anyone looking to “better your golf swing” is our target audience, the general market that we want to receive our offers.

Let’s say we create a product entitled, “How to Better Your Golf Swing”. That’s a good start because we’ve got a lot of potential customers out there. We setup our site and go to work marketing. And we get a lot of subscribers, customers and sales. Now, instead of moving on to some tiny niche like “Teaching A Monkey How To Change A Tire”, we create some related offers for the customers and subscribers we’ve already started collecting.

Remember, all it takes is an offer and a buyer. You’ve already got buyers (customers) and potential buyers (subscribers) in place at this point. We create more offers – either our own products or ghostwritten products or interview products or affiliate products or private label products – that are directly relevant to our target audience that we’re already reaching.

So, what is our target audience interested in? They are interested in having a better golf swing. So, we could create these products…

• How to Create A Better Golf Swing
• One Minute Exercise Routines For Golfers
• Golfing Your Way to Better Health
• Buying Clubs for Beginners

I mean, we could go on and on here with ideas. These products are all decidedly different from each other, but they are all related to our target audience’s interest – that of having a better golf swing and being a better golfer.

Anyone who buys your “10 Days To A Better Golf Swing” course would likely be interested in one or more of these additional products, because they are highly related. Some of our customers will buy them all. Your customers ultimately make multiple purchases from you. And if you question whether or not this strategy works, look at your own computer. Chances are, if you’ve been involved in doing business online for any amount of time at all, you’ve bought products related to…

• Affiliate marketing
• Driving traffic to your site
• Building email lists
• Creating your own products
• Using pay-per-click search engines
• And so forth.

These are all specialty products of internet marketing (A “market”) that are related to a larger “target audience”, that of those interested in doing business online.

To choose a “target audience” that you want to build your business around, you need to make sure that you find an industry where people are actually spending a lot of money. Golf lovers spend a gazillions dollars each year on their hobby… Also you want to find an audience in an industry that you are able to offer multiple offers to not just one or two. And lastly if you are personally interested in what it is you are targeting then it sure does help but it’s not needed.

I mean, what do you guys and gals think about this tiny switch in the mindset of the whole “get into an untapped niche” craze for affiliate marketers?

Should we be looking for the next big thing or stick with what is already there and fine tune the audience more?

Let me know what your ideas and thoughts are in the comments section below!