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Too many people have the problem of trying to execute all advertising mediums at the same time not really knowing what they are doing… What we all want is targeted leads that will take a look at what we are offering.

In order for you to produce leads at a reasonable cost, (which is from $1.00 to $5.00 per lead), you have to pick ONE single method of advertising, and stick with it until you master it.

And I’d say you’ve “mastered” something, when you can produce as many leads as you want, at the cost you want, AND be able to teach that skill to someone else.
You can choose from:

1. Pay-Per-Click (Google Adwords)
2. SEO (articles and blogs),
3. Social Media (Twitter, Facebook, YouTube)
4. Or old-school “person-to-person networking”

Even though I can’t see anyone’s capture pages or anyone’s ads, I can bet people are losing the marketing game right now for three reasons:

1: Your ad copy probably needs some work. This is the single most important skills you can master, yet the most neglected by networkers.

2: Your capture page probably isn’t matched perfectly to each ad, and each advertising medium. They have to be completely congruent in order for you to get an acceptable conversion rate.

3: You haven’t mastered any one particular advertising medium, which means your results will be a fraction of what they could be.

Everyone’s SUCCESS is in the details of this marketing process, yet you can only master an eye for those details, through a focused education on each medium. For example, even though I’m pretty good at marketing and writing some crazy copy, I would still feel uneasy about producing leads through classified ads in newspapers, because I haven’t done that since I started in this game.

I’d have to study some experts and run some tests in various papers for several months before I really knew what I was doing. The same thing applies to SEO, PPC, or YouTube. Throwing things against the wall, and money at different ad mediums isn’t going to work.

You’ve got to pick ONE method, and master it.

SO, talking to “you” – the reader, you ran out of money now when trying to do too many things at once?!

In your mind, you want to focus on free, and low-cost advertising options because it’s getting expensive… Well I’d focus on converting the leads I DO PRODUCE into paying customers, because your time and my time is valuable too…

You could spend the next six months producing thousands of leads for free using Twitter, but if you don’t know how to convert them into distributors or customers, then you’ve wasted six months of your time. On the other hand, if you DO learn how to covert them into paying customers, then you can re-coup your ad costs, and take advantage of paid advertising methods like PPC, for “free”.

This “funded-proposal” method is how I’ve always built my business… Check out my article here about the funded proposal concept for more information…