Is it laziness? Is it narrow or closed mindedness? Is it lack of direction?
Maybe I’m just lucky. I stumbled upon the right information online early in my online business to avoid this pitfall… For some reason, people think when you have a website, there is only one way to promote them and make money. And that’s why they will ultimately fall someday!
Gee, I get all this Google traffic and make some good money… And then one day Google changes something in their Algorithm and their business is toast… I know it’s cliche, but don’t put all your eggs in the Google basket. Not even just Google… but search engines in general.
The reason I brought this up today is because someone called anything other than SEO (Search Engine Optimization) a fad… Wow.! The reason he said that is because I said that Webmaster’s have to evolve and think outside to the Search Engine box. And I guess there are types of websites that thrive in the Search Engine environment or don’t care if they make money… and that’s fine. But if you want to make a living online and make some money, you have to expand your horizons.
The things I was suggesting are not fads. These are techniques and ideas the are tried-and-true methods that have been used for years to make a lot of people a lot of money… People (that I know) have made millions of dollars online without ever giving Search Engines… and even Pay Per Click advertising… any attention at all. They don’t care. They don’t need them. I’m not going to get into all the different ways you can make money or get traffic without search engines in this one post, but they are out there…
Don’t think I’m saying I don’t think search engines aren’t a good way to get free traffic. They are! At the very least though, go after multiple engines… don’t get stuck on Google…
I think long term. There are things you MUST do to protect your long term objectives. Just worrying about SEO isn’t going to secure that.
Tue, Apr 29, 2008
Online Marketing