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Nothing throws water on a new multi-level marketer’s enthusiasm than to have a prospect hang up the phone or scoff in their face when being approached with a business opportunity.

Since the lifeblood of your business depends on a strong, independent base of distributors for your downline, you’re faced with the difficult task of reaching fresh prospects, which isn’t an easy task.

Then to make matters worse, even if you can manage to recruit a new downline, you face the challenge of keeping them motivated and growing – not to mention succeeding.  Assuming you’ve been in network marketing long, you may have already run into that wall of “How do I get and, more importantly, keep a downline that’s active and growing?”

Problem #1 – How Do You Reach Serious Prospects?

When you’re prospecting for new IBOs (independent business operators), you want to focus your reach toward those who are actively seeking a home-based business and not use the scattergun approach to hitting up everyone you know.

In the past, the only way prospects were contacted was through what was affectionately known as the contact list.  Our hypothetical IBO, Jerry, was told to write down the names of anyone and everyone he could think of, including his great Aunt Sue and his family dentist – basically anyone who breathed.

Everyone in his sphere of influence was a prospect.

The problem was that not everyone on Jerry’s list really wanted to be a prospect.  Most weren’t even remotely interested in selling what it was he was trying to share with them.  Consequently, Multi Level Marketing opportunities have gotten a bad name simply because of this “everyone is a prospect” approach.

Who wants to be tricked into attending a business meeting, right?

There’s a better way, thanks, in great part, to the advent of the World Wide Web and social media networks that expand your search to all four corners of the world, and not just your local geography.

But even if you succeed in bringing an ample supply of prospects to your downline, you might still be stalled by the second obstacle.

Problem #2 – Convenient Training and Encouragement for New Recruits

Once Jerry has a new member in his downline, how is he supposed to get them the training and encouragement they need?  You can’t rely on a prospect to hunt around the ‘net digging up kernels of knowledge about how to succeed with MLM – because many either won’t go searching or don’t know how to find the information.

If you’re new to MLM yourself, then you have no credibility to speak of, which makes it even harder to motivate your downline to succeed.  While it’s true that many MLM companies provide excellent training materials and kits for their IBOs, unless the new distributor has regular contact with an active upline support system, they often flounder and eventually “die,” meaning they abandon the opportunity and further spread the misinformation that MLM is just a scam.

What Jerry needs is a way to keep in touch with the new and growing members of his downline in a way that’s convenient for both him and the recruits.  While some training is best done one-on-one, most can be accomplished through websites accessed through the Internet.

Solution #1 – Perfect Prospect/Contact Solution

Through the marvelous means of the Internet and the many social media now available, network marketers have at their disposal the perfect medium of reaching prospects. Using it, you never have to be concerned about offending anyone by inviting them to a meeting where they ended up leaving in disgust.

Never again will you get “death threats” for approaching someone in the mall in an attempt to get them interested in your business (true story). No more avoidance from friends and family.

They don’t even need to know you’re building a business until it’s well underway.  By then, you have some credibility and they’ll be more likely to want to hear about your business opportunity.

Through such social media as Squidoo lenses, Google Knols Hub Pages and other hot spots, you can present the business in the very places opportunity seekers are hanging out.

No more hard selling.

No more slammed doors.

No more jeers from scoffing friends – all because you aren’t trying to convince a person that they need to get into your business.  The people you are putting your opportunity in front of are actively seeking – and therefore are already a warm prospect.

All you have to do is win their trust by building a relationship through a series of articles and downloadable PDF files, which are designed specifically to lead your prospect to make the decision to join your business.

Actually, if done properly, your prospect will be practically banging down your door to get access to your business.  Hard to believe?   It happens every day using what’s called Attraction Marketing.

You’re going to build pages in social media sites that speak to whatever it is they’re searching for. It might be “make money online,” or “pay off my debt,” or even “find a new job.”

It could even be based on the product your MLM is built around. If it’s travel, then you might hook someone who loves to travel, wants to buy your product, but wouldn’t mind raking in a few dollars just for recommending something they already love to people they know.

These pages you build will reel the prospects in because they’ll use keywords in the content, and when the prospect goes on Google or another search engine to find what they’re looking for, Google will present your page to them as an option, which starts the ball rolling.

Yet once these people are in the loop, how do you help them grow in the business?  Most people coming to you will only have that initial enthusiasm which caused them to sign up – but they don’t have the faintest idea how to take the next step.

Solution #2 – Training Your Downline Is a Cinch Online

While it’s true that you are part of someone else’s downline and have access to their training materials, there is nothing keeping you from being your own group leader.  As a matter of fact, that should be your goal.

It’s what makes MLMers successful.

When you use the many tools available online to build your downline and train your IBOs and maintain communication, then you are maximizing your investment. Besides, you want your training materials to be better than what you were given, utilizing your own slant on the topic of marketing and product sales.

Your downline is your workforce – it’s in both yours and their best interest to train them in the things they need to know in order to be successful.  Motivation and education is the key to keeping your downline enthusiastic and vital.

He or she is already excited about the business opportunity.  Now take advantage of that excitement and do what you need to do to provide the tools they need for success.

Training and education take time, and it’s best to break it down into smaller bites.  Some will learn more quickly than others – but they all need to learn two main things:

#1: The product line of your business, what you have and how it benefits the buyer.

#2: How to sell the business opportunity to their prospects and future customers.

That education should include regular contact either by autoresponder or blog.  Squidoo lenses, Google Knols, Hub Pages and WetPaint wikis are ideal for creating training modules for your downline.

They’re free and extremely easy for even non tech savvy individuals to set up and maintain.  Then for those quick messages, you can use Twitter or even just email broadcasts on an autoresponder.