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Online, there are several very useful programs that allow you to set up an attractive site which is informative – and the best part is that they’re free: Squidoo lenses, Google Knols, Hub Pages and WetPaint Wikis are the top most used sites which concern your MLM needs.

Squidoo lenses are basically a one page site that has “plug and play” modules for the various types of content – including text modules for articles, a poll module to get quick input, easy Amazon links for books appropriate to the subject, an RSS blog feed module, and much more.

With each Squidoo lens you create, you can feature some aspect of your business – starting with raw recruiting of getting your prospect joining your downline to the on-going educational materials you’ll want to provide to them.

With Squidoo’s many content modules, you can feature educational articles, which lead your reader to understand the benefits of being in business for themselves. You can also include audio file sound bites, live opt in forms, and video on your lens, so it’s a true multi media experience for your prospects and downline.

In your first lens, the one you present when someone wants to know how to make money online, for example let your reader know that there’s a solution and that you’ll lead them through the solution.

Now isn’t the time for a hard-sell approach. You’re warming them up, so play your personality up in the lens and make them feel comfortable that you aren’t out to take advantage of them.

You’ll build momentum with your sales pitch, starting with soft links for those who are anxious to get going, but linking to other lenses, Knols, or pages with more bait and information until your reader will be sold that they need a business like the one you offer and that you are the person they want leading them.

Those are the basics of what’s called Attraction marketing. But before we get into some attraction marketing basics, we need to cover some basic search engine optimization tips to ensure your social media content gets found in the first place.

SEO 101 – Basics of Search Engine Optimization

Now, it would be nice if people could just type in “how to make money at home” and just show up at your lens or Knol about how to make money with MLMs, but that’s fantasy – there are just too many others vying for the same position.

That’s not to say that someday you won’t pull in a top 10 SERPs position for those keyword phrases, but in the meantime, you need to find other less competitive phrases to attract your prospects.

This is where some basic search engine optimization (SEO) comes in handy. Basically, you will take some general search terms like “make money from home” or “work at home” and type them into a keyword research tool, like the free Google Keyword external tool for a basic search.

When you do a search, it will come back with dozens of terms that contain your main term plus the synonyms in the list below the main one.

From your list of results, choose one and then write articles around that phrase. The idea is that you will write 3 to 4 short 250 word articles per lens or Knol that your reader digests from one to the next.

For example, for the phrase “work at home,” you would write an article with the title, “Best Work At Home Plans,” “How To Work At Home,” “Making Time For Work At Home Jobs,” and “Work At Home: 5 Steps to Success.”

Here’s the important part: The idea is to include the key words in the title and content. Some go so far as to include two keywords (Ex. Work At Home – 5 Things to Look For When Looking for Ways to Make Money Online”) in the titles.

In that title above, you have “work at home” and “make money online” in the title. But don’t just stop there. You need to include them in the introductory paragraph and at least in the closing paragraph of each article. This way the search engines can tell that the article is indeed about “work at home.”

You will do this for each keyword phrase. Write 3 – 4 short 250 word articles for each lens or Knol for each search term. And don’t forget to try to use them in the URL that you create when you first register for a lens like this: Squidoo.com/work-at-home.

The same principle applies for Hub Pages and WetPaint if you choose to add them to your arsenal. Over time, that will amount to dozens, if not hundreds of lenses and Knols – but that’s your goal – to get a small and growing empire in your niche which will eventually dominate your MLM niche subject matter.

You don’t want to get hung up on the inclusion of keywords so much that the articles don’t sound natural to a human reader – because after all, you are writing for them not just the search engines.

Google won’t like it either.

But following the above layout, these basic tips will help your lenses hopefully they will show up on the first pages of the SERPs.

Finally, make sure you include anchor text links to your website where the product/opportunity is sold using those keyword phrases and create a lensroll that includes links to the next lenses in your pre-recruiting or MLM educational series so they know where to go next.

What to Feature on Your Lenses

Now that you know you need to write articles for lenses and other web 2.0 sites, just what do you need to cover and how do you organize it?

First of all, it might be helpful to know that statistics indicate that a person needs to be exposed to an idea 7 times before they will accept it. So, rather than writing an entire lens on “why you need my MLM,” you’ll need to start way back.

Break it down into smaller steps. While this education process could be all on one lens, it might be better if you utilize a different lens for each step through the pre-recruiting phase.

Start back with dream building. Devote a lens to the freedom achieved by being your own boss. The next lens could be about how simple it is to have a home business and other advantages like tax breaks.

Next, start to teach them about the various kinds of home businesses:

1. Service businesses like electrician, computer programmer, and virtual assistant.
2. Product/sales type of business, which include MLM or info product creation.

The next lens would discuss the advantages of working with a supply that will basically drop ship or deliver via email any orders directly to the customer or handle any of the technical part of the service business.

Also devote a lens to teach the advantages of residual income. Spend a good amount of time on this one because people don’t really understand the advantages of doing something once and having it pay for a lifetime.

By the time they finish your step-by-step lens-to-lens pre-training, they will be all ready to know all about your particular MLM.  At this point, they will hopefully have given you contact information on one of your live opt in forms on your lens requesting more information.